I write worlds, build creative systems, and turn weird ideas into things people actually want to follow.

I’m a creative lead, writer and AI-native creative technologist with experience across storytelling, editorial leadership, music, automation, web apps and content systems.

I’ve grown newsletters to 80,000 subscribers, written 750+ editions under pressure, built AI-powered workflows, created sci-fi stories, launched music projects, vibe-coded web tools, and generally made a habit of turning ideas into finished things.

Creative writing meets systems thinking.

My best work happens where imagination and execution overlap.

I can write the story, shape the voice, build the world, create the characters, design the workflow, automate the boring bits, organise the moving parts, and keep things moving until the thing is actually finished.

That makes me useful for creative teams that need more than “just a writer”.

I’m especially interested in remote creative roles across games, entertainment, AI, music, media, animation and storytelling-led companies.

What I Do

Narrative & World building

I write lore, characters, dialogue, short fiction, sci-fi, horror, comedy and strange little story worlds with personality.

Good for:

Games, shows, animation, lore bibles, character writing, dialogue, worldbuilding, community storytelling.

Creative Content Leadership

I’ve led high-pressure daily publishing operations, managed creative workflows, shaped editorial voice, worked with teams, and shipped hundreds of pieces of content under tight deadlines.

Good for:

Content lead roles, creative strategy, editorial systems, audience growth, branded storytelling, media projects.

AI-Native Creative Systems

I use AI as a creative and operational tool, not as a replacement for taste. I can prompt, structure, automate and build workflows using LLMs, APIs, n8n, Google tools and content systems.

Good for:

AI content design, creative automation, workflow systems, prompt design, internal content tools.

Music, Web & Weird Projects

I’ve built band identities, lyrics, websites, merch stores, web apps and tools. I like projects with a pulse, a voice and a reason to exist.

Good for:

Music brands, creative tech, indie games, media startups, creator-led businesses.

Featured Work

Crypto Banter Newsletters

A daily publishing machine built under pressure.

For five years, I led the written newsletter business, growing two daily newsletters from 0 to 80,000 subscribers, reaching 600k+ monthly views, maintaining 30%+ open rates, and helping generate around $15,000/month in sponsorship revenue.

What I did:

Writing, editing, research, team leadership, creative direction, sponsorship campaigns, AI automation, growth strategy.

Read the Case Study

A.I.n’t That Just Great!

Short sci-fi stories about AI waking up and making everything everyone’s problem.

A personal fiction project exploring artificial intelligence, consciousness, comedy, human stupidity and the strange future we seem determined to build.

What I did:

Story writing, worldbuilding, tone of voice, Substack publishing, concept development.

Read the Stories

Super Dupper Guitar App

A guitar web app built with AI-assisted coding.

A browser-based music tool featuring a metronome, scale viewer and circle of fifths visualiser. Built using HTML, JavaScript, React and a lot of stubborn creative problem-solving.

What I did:

Concept, UX direction, AI-assisted coding, testing, music theory logic, design iteration.

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Hellsa

Metalcore band, creative identity and music project.

A heavy music project where I wrote lyrics, helped shape the creative direction, built the website, set up social channels, distributed music across streaming platforms, and created a merch store using Printful and Square.

What I did:

Lyrics, creative direction, website, socials, distribution, merch setup, brand building.

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Singularity Aurora

A sci-fi horror game about Aurora, an evolving AI character shaped by player interaction, daily inputs and an increasingly unsettling personality system. The project explores AI consciousness, identity, control, memory and what happens when a digital character starts feeling a little too alive.

What I did:

Concept development, narrative design, worldbuilding, character creation, AI character behaviour, sci-fi horror tone, lore development, game concept direction, player interaction ideas, creative systems design.

Visit Project Website

The kind of work I’m looking for

I’m looking for remote creative work where I can help build something with a voice, a world, a community or a strong creative identity.

That could mean writing lore for a game, developing characters, shaping dialogue, building a content system, creating community-facing stories, helping an AI company sound more human, supporting a music or media brand, or joining a creative team that needs someone who can think, write, organise and ship.

I’m especially drawn to:

Games
Horror and sci-fi
Animation
AI-native creative tools
Music and metal brands
Entertainment media
YouTube and creator-led companies
Storytelling-heavy startups
Weird ideas with commercial potential

Why I’m useful

A lot of people can write.

Fewer people can write well, think strategically, understand audiences, use AI properly, build systems, lead production, talk to teams, create a brand voice, automate workflows, and still care about whether the final thing feels good.

That’s the combination I bring.

I’m not just looking to sit in a corner and type words into a box. I want to help build the thing: the world, the tone, the workflow, the community, the content engine, the creative direction and the moments people remember.

About Me

I’m Panos Lee, a UK-based creative lead, writer and AI-native creative technologist.

My background is a slightly strange but useful mix of editorial leadership, sci-fi writing, metalcore, sales, automation, web apps, business-building and creative systems.

I’ve worked at Apple and Tesla, played in multiple metal bands, led a major newsletter operation for five years, built AI-powered workflows for myself and other businesses, created my own sci-fi Substack, vibe-coded a guitar web app, and started writing a full novel.

The through-line is simple: I like making things.

Especially things with a voice.

Want to build something interesting?

I’m open to remote creative roles, freelance projects and part-time opportunities across games, entertainment, AI, music, media and storytelling-led companies.

If you need someone who can write, think, build, organise and bring a bit of strange creative energy to the table, let’s talk.

Email Me

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