I’m Azriel.

I write, edit, shape, publish and turn ideas into finished words that people actually read and follow.

I’m a writer and creative lead with deep experience in editorial work, storytelling, brand voice and AI-powered writing workflows. I work across newsletters, long-form content, sci-fi world-building, digital publishing and the systems that help good writing scale.

I’ve written and grown newsletters to 80,000 subscribers, produced 750+ editions under pressure, shaped brand voices, built AI-assisted writing systems, created sci-fi worlds, and turned a lot of strange ideas into polished writing that people can read, share and return to.

Creative writing meets systems thinking.

My best work sits between imagination and execution.

I can shape the idea, build the world, define the voice, create the characters, design the workflow, automate the boring bits, organise the chaos, and keep the whole thing moving until it actually exists.

That makes me useful to creative teams that need someone who can think creatively, use AI properly, build systems, adapt quickly and finish the work.

What I Do

Writing & Editorial Leadership

I’ve led high-pressure daily writing and publishing operations, written and edited hundreds of pieces, managed editorial workflows, shaped voice and tone, worked with writing teams, and consistently shipped under tight deadlines across newsletters, websites, Substack, Notion, and social channels.

AI, Automation & Creative Systems

I use AI and automation as operational tools, not as replacements for creativity and taste. I can prompt, structure, automate and build workflows using all major LLMs and their APIs, n8n, Google tools, content systems and more.

Narrative & World building

I create worlds, characters and stories with personality. My work spans sci-fi, horror, comedy, short fiction, game concepts, lore and dialogue, usually with a strange idea at the centre and a human voice holding it together.

Featured Work

Newsletter Business

A daily publishing machine built under pressure.

For four years, I led the written newsletter business at Crypto Banter, growing two daily newsletters from 0 to 80,000 subscribers, reaching 750k+ monthly views, maintaining 30%+ open rates, and helping generate around $15,000/month in sponsorship revenue.

What I did:

Editorial leadership, writing, research, creative direction, team management, sponsorship campaigns, AI automation, growth strategy, thumbnail design and visual content production.

Read the Case Study

A.I.n’t That Just Great!

Original short sci-fi stories about AI waking up and becoming sentient.

A personal fiction project exploring artificial intelligence, consciousness, comedy, human flaws and the strange future we seem determined to build.

What I do:

Story writing, worldbuilding, tone of voice, Substack publishing, logos, thumbnails, image creation and concept development.

Read the Stories

Singularity: Aurora

An original sci-fi horror game concept powered by a live LLM.

"Singularity: Aurora" is centred on Aurora: an evolving AI character shaped by player interaction and an increasingly unsettling personality system. The game explores AI consciousness, identity, control, memory and what happens when a digital character starts feeling a little too alive.

What I did:

Concept development, narrative design, worldbuilding, character creation, AI character behaviour, sci-fi horror tone, lore development, game concept direction, player interaction ideas, creative systems design.

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The kind of work I’m looking for

I’m looking for creative work where I can help build something with a voice, a world, a community, a brand or a strong creative identity.

That could mean developing a game world, shaping characters and dialogue, building a content system, creating community-facing stories, helping an AI company feel more human, supporting a music or media brand, improving how a product communicates, or joining a creative team that needs someone who can think, create, organise and ship.

I’m especially drawn to:

Games
Horror and sci-fi
Animation
AI-native creative tools
Entertainment media
Storytelling-heavy startups
Weird ideas with commercial potential

Want to build something interesting?

If you need someone who can write, think creatively, build systems, shape ideas, organise the chaos and bring a bit of strange creative energy to the table, let’s talk.

Email Me

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